Roll Out The Red Carpet For London Design Week By The Luxury Channel

The Rug Company has collaborated with award-winning multi-disciplinary design studio, Winch Design, to create a luxurious new collection of hand-knotted rugs, which will be launched during London Design Festival in September. The collection is inspired by nature’s organic forms and specifically by the details found on land, in air and at sea; realms in which Winch creates its individually tailored homes. Each design encapsulates the beautiful textures of the natural world; sand underfoot, the clear blue of tropical seas, bursts of sunlight through the sky, and rolling clouds after the rain falls. The unique designs have been expertly translated into striking masterpieces for the floor by The Rug Company’s master craftsmen, using the finest handspun wool and silk yarns.

“Nothing inspires us more than the natural world and we wanted this collection to truly celebrate the colours and textures around us all,” said CEO and co-founder Andrew Winch. “We trusted The Rug Company to make these designs sing with the beauty of nature,” he added.

The four designs are called Plume, Meridian, Riviera and Cirrus.

Plume takes inspiration from the textures and colours of a plume of beautiful feathers, fanning dramatically across the floor. The inky blues, greys and soft ambers of the feathers are layered in such a way that the final impression is of overlapping birds’ wings, bringing rich dimension, texture and drama to any space.

For Meridian, bold silk lines fan out from the central point of the design, like a burst of bright sunlight over an open landscape. Meridian comes in two colourways – Meridian Sand and Meridian Aqua; the shimmering gold threads of the sunburst complement the blue-grey tones behind, and iridescent silver threads overlay soft cream wool. The metallic silky yarns radiate a subtle sheen, creating a soft energy and projecting light back into the room from beneath your feet.

Riviera was inspired by the ocean and was designed to emulate the light reflecting off ripples of water in the shallows of a calm sea. Delicate movements and reflective light are captured through the clever use of turquoise blues, greys and subtle pinks, the final effect being of water reflecting the soft light of the setting sun. A gentle ombre graduation from one end of the rug to the other gives the impression of deepening water, as though the viewer is paddling out to sea, leaving the sandy beach behind.

Finally, Cirrus is a rolling landscape of atmospheric colours and shapes, creating the illusion of bright sunlight hitting inky storm clouds after heavy rain. Contrasting indigos, blues, greys and creams are expertly blended like an oil painting in this piece inspired by stormy skies.

The collection will be available in showrooms worldwide and online from September 2019. For more information, visit and